StoryMakers Masterclass | The Fastest Way to Build Compelling Stories to Clarify Your Message and Move People into Action

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Joel Blom’s popular story meetups, workshops and C-Level advisory give you narrative tools to craft and tell brief yet inspiring stories.

Never bore or confuse your clientele again.

“The narrative tools Joel coached me to use were really helpful crafting a client story and a ‘Why I am Here’ story.”

Simon Hüsler, Founder, Bureau Display* GmbH


Introductory Offers *
MC – CHF 220

Classic Offers
MC – CHF 590

MasterClass Pro includes 4 x 1.25 hr     online story fitness trainings

* Intro offer valid only for 28.09.19 + 02.10.19 dates


Introductory Offers
Sat 28.09.19 – 08:30-12:30
Wed 02.10.19 – 18:00-22:00

Classic Offers
Thur 14.11.19 – 18:00-22:00
Sat 16.11.19 – 08:30-12:30
Wed 04.12.19 18:00-22:00
Sat 07.12.19 08:30-12:30


SocietyM Zurich

42 Talacker, 8001 Zurich

Masterclass Summary

Before you tell a story, you have to MAKE one. In half-day workshops, Joel shows you HOW TO MAKE good stories using simple narrative tools and templates.

What You’ll Take-away
Spend less time building more powerful stories.
Template for structuring key messages into one-sentence narratives.
Transform (boring) presentations into stories that surprise and delight.
Clear Structured narratives of what your brand truly stands for (or against).
MasterClass workbook for developing narrative intuition in all communications.
What You’ll Practice
Applying narrative structure to simplify complex issues in story form.
Turning a case study into an actionable problem-solution narrative.
Rule of Replacing, used by South Park creators Matt Stone & Trey Parker
Authoring a “One-Floor Elevator Pitch.”
Building a 3-Act story for your unique purpose and audience.
Score other participants’ work and receive feedback on your own stories.
Who’s this MasterClass for?
• People with little time to learn new story skills but able to invest an evening or Saturday morning mastering one expert story tool so they can begin building better stories.
• Experts who are passionate about their specific subject, but need a way to quickly structure key data, facts or KPI’s into meaningful narratives that resonate and excite.
• Those who need to demonstrate leadership and authenticity with clear messages that never bore or confuse colleagues, customers, followers, family or friends.

Story Fitness Training Sessions

Nobody gets ripped or toned in a half-day gym workout, even with a champion personal trainer. Neither can you develop gut-level narrative intuition in 4 hours with Joel or any other story guru, Robert McKee included (Joel knows, having attended McKee’s 40-hour Story Seminar on three occasions!).

But building story skills, like any skill, takes practice to get good at it.

Therefore, enroll in MasterClass Pro. You get the half-day MasterClass PLUS you get to choose four dates from sixteen practice session opportunities.

WeekdayDateGroup AGroup B
WED 23.10.2019 18:00-19:15 19:30-20:15
 30.10.2019 18:00-19:15 19:30-20:15
 06.11.2019 18:00-19:15 19:30-20:15
 13.11.2019 18:00-19:15 19:30-20:15
THUR 31.10.2019 18:00-19:15 19:30-20:15
 07.11.2019 18:00-19:15 19:30-20:15
 14.11.2019 18:00-19:15 19:30-20:15
 21.11.2019 18:00-19:15 19:30-20:15


Story Fitness training time divided equally between analyzing / scoring assigned texts (articles, speeches, presentations, etc.) using Narrative Spectrum tool and scoring / discussing with fellow participants HOW TO improve your own stories. 

Weekly training sessions hosted by Joel online (Zoom video). Practice groups limited to five MCPro grads/session.

About Your Instructor

In 2010, the story Joel crafted persuaded the toughest audience in the free world, institutional Swiss investors, to buy-in to his employer’s IPO. The market valued the startup’s story that day at CHF 50m. The company and its charismatic CEO have never looked back.

Joel can’t promise your next story will make you a millionaire. But he does promise you’ll feel a million times better after learning and putting the narrative tools into practice to make a bigger impact and simplify your life.

He looks forward to meeting you F2F at his MasterClass or Storytellers meetup soon.

Questions? call +41 79 703 8003 or mail

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