Helping leaders tell purpose-driven STORIES
Strategic storytelling training, coaching and authoring.
Joel’s workshops and coaching give you the tools to craft and tell brief brilliant stories. Tools that set you apart as an authentic leader who can leverage the power of stories to move audiences into action.
What’s your story?
People don’t just buy what you do, they buy why you do it.
A purpose-driven story is the most effective way to communicate those values. Are you ready for Joel to help craft your story?
Great storytellers have an unfair competitive advantage.
They will be the businesses most talked about, they will recruit talent faster, attract more partners, they are going to have a strong cohesive corporate culture. AND they are more likely to deliver a positive ROI.
Are you telling a powerful story?
If not, someone else will (with less flattering results). Training to write/tell awesome stories — or let Joel author/polish them.
Half, full or 2-day options
In-house or off-site
S.T.O.R.Y. Design Handbooks
bespoke 1-to-1 executive
2, 3 or 4 hour options
In-house or off-site
S.T.O.R.Y. Design Handbook
500-5000 word count
Interviews & investigative sourcing
Serialized or one-off assignments
Concepts & deliverables’ packages
Let’s find out how to make your story shine
Small sampling of Joel’s current and recent “passion projects.”
Story workshop training X 12 startups in St.Gallen/Zurich START Accelerator bootcamp.
Concepts, interviews and authoring of purpose-driven stories published bi-weekly.
Joel is the grateful organizer of two storytelling events: Ignite Zurich Show and Zurich Storytellers meetup, where clients and public can tell stories that matter. Check them out!
Open Storytelling Workshops. Sign-up for invitation.
the STORY Club
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I look forward to hear from you
From the Story Blog
The following “story case study” shows how facts and figures can be made personal by dramatising a story’s stakes to trigger the action you want the reader/listener to take.read more
All good stories express one grand truth…
How and why life changes! Facts are what is. Truth is how and why what is is! As a story expresses its hows and whys of change, the listener’s mind fills with understanding. As a story’s events change a character’s life positive to negative or vice versa, the listener’s emotions ignite.