Joel Blom

Helping leaders tell purpose-driven STORIES

Strategic storytelling training, coaching and authoring.

Joel’s workshops and coaching give you the tools to craft and tell brief brilliant stories. Tools that set you apart as an authentic leader who can leverage the power of stories to move audiences into action.

What’s your story?

People don’t just buy what you do, they buy why you do it.
A purpose-driven story is the most effective way to communicate those values.  Are you ready for Joel to help craft your story?

Great storytellers have an unfair competitive advantage.

They will be the businesses most talked about, they will recruit talent faster, attract more partners, they are going to have a strong cohesive corporate culture. AND they are more likely to deliver a positive ROI.

Are you telling a powerful story?

If not, someone else will (with less flattering results). Training to write/tell awesome stories — or let Joel author/polish them.

Storytelling Workshops

Join upcoming StoryMakers MasterClass

  • Sat. 28.09.19 from 08:30-12:30
  • Wed. 02.10.19 from 18:00-22:00

Details and Sign-up


Storytelling Coaching

bespoke 1-to-1 executive

2, 3 or 4 hour options

In-house or off-site

S.T.O.R.Y. Design Handbook


Story authoring

500-5000 word count

Interviews & investigative sourcing

Serialized or one-off assignments

Concepts & deliverables’ packages


Let’s find out how to make your story shine

Story Projects
Small sampling of Joel’s current and recent “passion projects.”
Story workshop training X 12 startups in St.Gallen/Zurich START Accelerator bootcamp.
Concepts, interviews and authoring of purpose-driven stories published bi-weekly.
Joel is the grateful organizer of two storytelling events: Ignite Zurich Show and Zurich Storytellers meetup, where clients and public can tell stories that matter. Check them out!

Open Storytelling Workshops. Sign-up now.

the STORY Club

Sign up to my newsletter and get occasional emails on…

Get in touch

I look forward to hear from you

11 + 15 =

From the Story Blog

Case Story #1: Repositioning A Swiss Travel Blog

Some years ago, I had the pleasure to work with Walter Schaerer designing a new About story text for his labor of love: the blog This is the long-form true story of how his blog underwent a transformation from publishing ho hum content for luxury...

read more

The (Story) Doctor Will See You Now

Starting in February, content creators can apply for short impactful F2F consultation with the Story Doctor – and get actionable advice on how to improve their content (text/audio/video) using narrative form. 

read more

All good stories express one grand truth…

How and why life changes! Facts are what is. Truth is how and why what is is! As a story expresses its hows and whys of change, the listener’s mind fills with understanding. As a story’s events change a character’s life positive to negative or vice versa, the listener’s emotions ignite.