Helping leaders tell purpose-driven STORIES
Strategic storytelling training, coaching and authoring.
Joel’s workshops and coaching give you the tools to craft and tell brief brilliant stories. Tools that set you apart as an authentic leader who can leverage the power of stories to move audiences into action.
What’s your story?
People don’t just buy what you do, they buy why you do it.A purpose-driven story is the most effective way to communicate those values. Are you ready for Joel to help craft your story?
Great storytellers have an unfair competitive advantage.
They will be the businesses most talked about, they will recruit talent faster, attract more partners, they are going to have a strong cohesive corporate culture. AND they are more likely to deliver a positive ROI.Are you telling a powerful story?
Storytelling Workshops
Join upcoming StoryMakers MasterClass
- Sat. 28.09.19 from 08:30-12:30
- Wed. 02.10.19 from 18:00-22:00
Details and Sign-up
Storytelling Coaching
2, 3 or 4 hour options
In-house or off-site
S.T.O.R.Y. Design Handbook
Story authoring
Interviews & investigative sourcing
Serialized or one-off assignments
Concepts & deliverables’ packages
Let’s find out how to make your story shine
Open Storytelling Workshops. Sign-up now.
the STORY Club
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I look forward to hear from you
From the Story Blog
Don’t tell me why – show me how! Unlocking the secrets how to design good stories
Why Use Stories? It’s not like we don’t get why. It’s not the physical properties of a luxury auto, candlelight dinner or top model looks that we want. What we want are the feelings, the emotions, the experiences that we perceive those things can make us feel. The...
read more“5-Nine Uptime SLA” – How to Turn Data into a Dramatic Story
The following “story case study” shows how facts and figures can be made personal by dramatising a story’s stakes to trigger the action you want the reader/listener to take.
read more