Joel Blom

Helping leaders tell purpose-driven STORIES

Strategic storytelling training, coaching and authoring.

Joel’s workshops and coaching give you the tools to craft and tell brief brilliant stories. Tools that set you apart as an authentic leader who can leverage the power of stories to move audiences into action.

What’s your story?

People don’t just buy what you do, they buy why you do it.
A purpose-driven story is the most effective way to communicate those values.  Are you ready for Joel to help craft your story?

Great storytellers have an unfair competitive advantage.

They will be the businesses most talked about, they will recruit talent faster, attract more partners, they are going to have a strong cohesive corporate culture. AND they are more likely to deliver a positive ROI.

Are you telling a powerful story?

If not, someone else will (with less flattering results). Training to write/tell awesome stories — or let Joel author/polish them.

Storytelling Workshops

Join upcoming StoryMakers MasterClass

  • Sat. 28.09.19 from 08:30-12:30
  • Wed. 02.10.19 from 18:00-22:00

Details and Sign-up


Storytelling Coaching

bespoke 1-to-1 executive

2, 3 or 4 hour options

In-house or off-site

S.T.O.R.Y. Design Handbook


Story authoring

500-5000 word count

Interviews & investigative sourcing

Serialized or one-off assignments

Concepts & deliverables’ packages


Let’s find out how to make your story shine

Story Projects
Small sampling of Joel’s current and recent “passion projects.”
Story workshop training X 12 startups in St.Gallen/Zurich START Accelerator bootcamp.
Concepts, interviews and authoring of purpose-driven stories published bi-weekly.
Joel is the grateful organizer of two storytelling events: Ignite Zurich Show and Zurich Storytellers meetup, where clients and public can tell stories that matter. Check them out!

Open Storytelling Workshops. Sign-up now.

the STORY Club

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I look forward to hear from you

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From the Story Blog

New Office Hours for Impact Hub Story Doctor

New #STORYDOCTOR service from 05 Feb. Content creators can book a F2F consultation and receive expert storytelling advice. Story Doctor Office Hours is in partnership with Impact Hub Zurich and member discounts apply.

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4 Tips for Building Tension in a Story

After the close of my final StoryMakers MasterClass in 2019, I needed to decompress. So I went to watch “Lemans 66” (a.k.a. Ford vs. Ferrari) playing at the cinema. The movie is based on the true story of how Ford challenged Ferrari to win the 1966 Lemans - arguably...

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How to Make Your Mission Memorable

Which means I hear a lot of people’s introductions. But it’s bewildering to meet entrepreneurs on a mission who miss communicating WHY they do what they do. The beauty of narrative is its concise problem-solution-resolution format, perfectly suited for 10-second introductions,

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All good stories express one grand truth…

How and why life changes! Facts are what is. Truth is how and why what is is! As a story expresses its hows and whys of change, the listener’s mind fills with understanding. As a story’s events change a character’s life positive to negative or vice versa, the listener’s emotions ignite.