06/04/2018 | Uncategorized
These suggestions are specific for speakers crafting a 5-minute Ignite Zurich talk – and equally useful for creating compelling content to satisfy an audience’s desire to know “why should I care?” and “what’s at stake?” if they give you their full attention. A. Get...
06/04/2018 | Uncategorized
Why Use Stories? It’s not like we don’t get why. It’s not the physical properties of a luxury auto, candlelight dinner or top model looks that we want. What we want are the feelings, the emotions, the experiences that we perceive those things can make us feel. The...
06/04/2018 | Uncategorized
The following data dramatisation was adapted from an actual text by xiax solutions GmbH, an “interdisciplinary research development” company (fancy way to say they are IT rocket scientists) based in Davos, Switzerland. The example of the service availability scenario...
