Critiquing an About Page Using the Story ROI Test

Critiquing an About Page Using the Story ROI Test

Reader alert: this post expands on my previous blog post: Designing an About Story for a Swiss Travel Blogger Story ROI Test Readers of travelmemo.com or other blogs are justifiably selfish. Everyone deserves a minimal return for our time investment. Our mind...
How to Design an Amazing Ignite Talk

How to Design an Amazing Ignite Talk

These suggestions are specific for speakers crafting a 5-minute Ignite Zurich talk – and equally useful for creating compelling content to satisfy an audience’s desire to know “why should I care?” and “what’s at stake?” if they give you their full attention. A.  Get...